Leading Cloud-Based Gaming Platform Utomik Announces New Partnership!

Eindhoven, Netherlands – November 22, 2023 - Utomik, a leading cloud-based gaming platform, is delighted to announce a new partnership with VIDAA, the premier smart TV OS powering Hisense, Toshiba, and other leading regional OEM brands. This partnership will bring the ease of gaming on Smart TVs to more devices than ever before. 

The Utomik application will be available as a gaming solution on the VIDAA SmartTV OS platform app store and in 2024 as a premium partner. The app will give new users the ability to create an account right on their TV and access to a 14-day free trial to Utomik’s library of 1400+ games, and the option to continue gaming on a subscription package to play directly on their Smart TVs.

This partnership will bring Utomik to the latest Hisense devices. In addition to Hisense, other TV brands such as Toshiba that operate on VIDAA ‘s Smart TV OS and Content Platform will receive the update on new devices.

“The partnership between Utomik and VIDAA has been one we’ve looked forward to since integrating our platform on Smart TVs. With VIDAA’s support, we will be able to reach even more gamers through our cloud platform, making games even more accessible than they have ever been. Now you don’t need a gaming system to play great games - just a controller, TV, and Utomik.” - Utomik CEO and Founder, Doki Tops.

“VIDAA values our global audience deeply, and our partnership with Utomik is a clear reflection of our enduring promise to deliver a spectrum of premium content. By welcoming Utomik's impressive game library onto our platform, we're not just expanding our entertainment offerings — we're redefining them. Our mission has always been to provide an unmatched selection of entertainment that caters to the diverse tastes of our viewers. Introducing Utomik reinforces this mission, amplifying the gaming experience for our users to enjoy directly on their Smart TVs.” - President of VIDAA International, Yaniv Gruenwald.

Utomik’s platform appeals to all types of gamers, bringing new and exciting games to players across the world. Utomik’s unique cloud gaming offers gamers an accessible experience, seamlessly allowing people to play whenever and wherever they want. This partnership adds to Utomik’s growing list of partners that have adapted Utomik’s services to their products including SteelSeries GG, Samsung, LG, and Hewlett Packard. 

About Utomik

Utomik is a worldwide gaming subscription service that services both the B2C and the B2B markets with its hybrid gaming platform. The platform delivers an excellent user experience through cloud gaming and fast-download tech, which ensures smooth game performance for all locations. Partners such as Samsung, LG, and Hewlett Packard embrace this progressiveness by adapting Utomik’s services to their products. 

Supporting a games library of 1400+ high-quality titles on PC and currently a subset of those for Smart TVs and Android devices users in the cloud, the platform appeals to casual and core audiences of all ages. Cloud gaming allows Utomik to offer an accessible gaming experience, allowing people to play whenever and wherever they want. 


VIDAA operates as an inclusive Smart TV platform, fostering innovation by collaborating with over 200 brands worldwide, including Hisense and Toshiba. Delivering an easy-to-use, fast, and secure premium user experience, the platform is highlighted by its personalized recommendation engine and seamless integration of live TV and streaming apps. Additionally, VIDAA supports multiple smart assistants, including its free 23-language smart VIDAA Voice assistant and Alexa, providing comprehensive support for over 180 countries and territories.

Leveraging its global reach, VIDAA assists its publisher and advertiser partners in finding and connecting with a high-value audience through targeted and interactive ads across its platform. The platform's rich content library features an array of partnerships with industry-leading entities in the streaming world, including global giants such as Netflix, Disney+, Apple TV+, Prime Video, Paramount+, YouTube, and fuboTV. It also includes local partners like Joyn in Germany and Freeview Play in the UK. Furthermore, VIDAA supports global and widely recognized sports and entertainment platforms, including DAZN, NBA League Pass, NFL Game Pass, Deezer, and Rakuten TV, catering to a wide spectrum of viewer preferences and interests.

With millions of active devices worldwide and significant growth momentum, VIDAA serves as the ultimate success partner for more than 200 Smart TV brands, content providers, and advertisers in the Smart TV industry.

Article by: Susan N.


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